633. Making a Movement: Mobilize with Purpose - Jon and Becky

What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action. Learn:How to transform personal passion into collective actionHow to remove barriers preventing people from participatingStrategies for decentralizing decision-makingEmbracing creativity in addressing social challengesUsing personal experiences to inspire collective actionUnderstand how to build trust and transparencyGaining confidence in taking initial steps towards creating changeRecognizing the power of community-driven initiatives.Episode HighlightsDefining Movement Fundamentals (03:44)How to Build Community Engagement (05:45)Learning to Overcome Trust Barriers (12:36)Personal Storytelling as Motivation (17:19)Innovative Problem-Solving (20:11)Practical Movement-Building Strategies (24:11)Episode Shownotes: www.weareforgood.com/episode/633Episodes Mentioned: Scott Harrison: https://www.weareforgood.com/episode/369Sara Cunningham: https://www.weareforgood.com/episode/8Aidan and Ben Collier: https://www.weareforgood.com/episode/300Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter