#633The Reason for Being - More than a Few Words

What this episode covers

More than a Few Words is a Marketing Conversation for Business Owners. Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your customers. As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with your product or service. Mike Wittenstein says those three elements comprise your "reason for being" which can become the North Star, or guiding principal for your business.

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Frequently Asked Questions

How long is this episode of More than a Few Words?

This episode is 11 minutes long.

When was this More than a Few Words episode published?

This episode was published on August 26, 2021.

What is this episode about?

More than a Few Words is a Marketing Conversation for Business Owners. Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your...

Can I download this More than a Few Words episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.