634. Making a Movement: Organize + Optimize - Jon and Becky

Movements don’t just happen—they’re built with intention, structure, and a whole lot of heart.In this episode of Making a Movement, Becky Endicott and Jon McCoy dive deep into what it really takes to turn mission into momentum. From designing systems that fuel impact to creating space for people to show up and thrive, this conversation is all about building movements that matter.You’ll hear the powerful stories of:Adam Garone, who helped launch Movember into a $1.5B global force for men’s healthKatelynn Whitaker, the brilliant mind behind the community toolkit that helped scale MovemberNancy Brinker, whose promise to her sister ignited the Susan G. Komen movementKelly Lyndgaard, founder of Unshattered, creating jobs and dignity for women in recoveryWe’re breaking down the barriers that hold people back and unpacking how to build systems that invite more people in—without losing the soul of your mission.Whether you’re launching something new or leveling up your impact, this episode will leave you fired up, filled up, and ready to lead the kind of movement that changes everything. 💥Episode HighlightsOrganizing Principle: “An Uprising is Organized” (01:27)Movember: From Mustaches to a Global Health Movement (02:56)Movember's Toolkit: Branding, Community, and Storytelling (06:52)Susan G. Komen: A Sister’s Promise Turned Global Force (09:56)Unshattered: Empowering Women Through Recovery and Work (16:20)Optimization Through Pattern Recognition (20:30)Leaning Into Friction: Why Tension Drives Growth (23:31)Tactical Tips: Organizing and Optimizing for Impact (26:14)Next Up: Voice, Vision, and the Power of Storytelling (27:29)Episode Shownotes: www.weareforgood.com/episode/634//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter