635: A PERSONAL brand in a digital world beyond JUST your business w/ Shelly Peterson

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out in any industry. They discuss the importance of personal branding and how it can transcend individual businesses and last a lifetime. Shelly also talks about the significance of incorporating personal stories into your brand and the need to overcome negative self-talk and fears of failure when stepping into leadership roles. They also discuss effective networking, using digital business cards, and adapting to current trends in the business world. Lastly, Shelly emphasizes the importance of maintaining a personal brand and staying curious to stay ahead of the game.ABOUT SHELLYShelly is the founder and CEO of Promoting Me, LLC. She is passionate about everything business and enjoys working with companies and individuals to help them succeed. Shelly was recognized by LA Weekly as one of the 10 personal branding experts to follow in 2023. She focuses on leadership and mentoring, allowing companies and individuals to grow and improve their business skills, and find "younique" ways to turn ideas into action and optimize success. Shelly is a well-known and highly acclaimed business executive specializing in personal branding and business strategy. A strategy built around the marketplace trends, business development, reputation, staffing, operations financials, KPIs, communication, and community. Shelly’s passion for business, entrepreneurship, and people is her motivator. She started Promoting Me in 2020 because of her passion for helping people become brands and make a name for themselves. Shelly is a high-energy, results-oriented professional who can easily make things happen by turning thoughts into action. She is energized by making things better. As a natural networker, she brings energy and a comprehensive approach to business development and is a strong developer of people. She leads change by defining a clear vision with her engaging and energizing personality. She can connect with many people within an organization, from executive level to intern level. Shelly is a third-generation construction professional who has been in the construction industry for nearly 27 years. She sold and completed over 115 major projects and hundreds of small projects totaling over $3.5B, mentored more than 2,500 employees in the market sectors of commercial, entertainment and art, education, government, healthcare, hotel and condos, student housing, industrial, pulp and paper, mining, oil & gas and manufacturing in the geographies of California, Florida, Georgia, Minnesota, Maine, Las Vegas, Wisconsin, Iowa, Michigan, North Dakota, Washington DC. Shelly served on the executive team for one of ENR’s top 100 construction management companies in the United States.LINKS & RESOURCESVisit Promoting Me's websiteVisit Shelly's personal website