#637 Start Your Business

More than a Few Words is a marketing conversation for business owners.  MTFW is hosted by Lorraine Ball and features interviews with marketing professionals from around the world.    In today's conversation, Mal MacCallion,  discusses the common mistakes and challenges of starting a business.  He says:  1) If it was easy, everyone would do it. 2) You need to start with a clear definition of why your business exists.  Who you serve and what problem will you solve.   3) You need to set your pricing  to match the rest of your marketing because your pricing says something about your brand.