638: The Psychology of Sales

Y'all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you'll ultimately win more sales.   In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You'll dig into the consumer's mind and motivation to uncover what really drives purchases.     Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation Push some buttons: leverage emotional triggers like FOMO, excitement and trust  Practice the Golden Rule: be transparent and empathetic to build rapport and trust Make it manageable: encourage a small or short-term commitment as a first step   Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/