EPISODE · Feb 21, 2023 · 27 MIN
#64 47% Embarrassed by their Website, Video Editing, GA4 Tracking
from Jonny Ross Fractional CMO
This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “how + website” is “how to create a website” but the results are so misleading and inadequate, Jonny and Pascal share how they help their clients create new websites. Website StoriesARTICLE: 47% of UK Businesses are embarrassed by their website by Duncan MacRae, Tech journalist and editor for marketingtechnews.nethttps://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/The Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: CapCut, all-in-one video editing mobile app also available as desktop version https://www.capcut.com/ Jonny Ross: Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. https://www.semrush.com/projects/ The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Google analytics 4 conversion trackingPascal Fintoni: Review your achievements for the past 6 months and make sure that your website is updated accordingly from new customer logos to case studies and team biographies.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website: https://jonnyross.com/ Pascal FintoniLinkedIn: https://www.linkedin.com/in/pascalfintoni/Website: https://pascalfintoni.com/
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#64 47% Embarrassed by their Website, Video Editing, GA4 Tracking
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