#64 - As marcas e a busca pelo propósito

What this episode covers

Imagine a marca como uma pessoa, com sua própria personalidade, história e valores. Agora, pense em algumas marcas que você conhece e respeita. Quanto você acha que essa marca vale? Se você pensou na #Apple, a resposta é US$ 516 bilhões, a marca mais valiosa do mundo. No Brasil, a marca mais valiosa fica com o #Itaú, alcançando seus 8,3 bilhões de dólares. Mas por que essas marcas valem tanto? Por que nos sentimos identificados com algumas marcas e com outras não? Hoje falaremos sobre as estratégias e técnicas usadas para construir marcas fortes e duradouras, e como elas podem impactar a vida das pessoas que se relacionam com elas. *** EPISÓDIO 64 *** O Pedro trabalha com marketing há mais de 14 anos, e atua como gestor de marcas há mais de 10 anos. Ao longo desses anos, gerenciou times no Brasil e na Europa, passando por marcas e empresas incríveis como Heineken, KitchenAid, Danone e Whirlpool. Atualmente, ocupa a função de Head de Marketing da marca KitchenAid para toda a Europa, Oriente Médio e África. O Pedro também é fundador e professor de uma escola online chamada Marketing de Ponta a Ponta, que foca seu conteúdo em três pilares: conhecimento, repertório criativo e skills comportamentais. Para se conectar com o Pedro no LinkedIn, acesse: https://www.linkedin.com/in/pcampos/ E para conhecer mais da escola Marketing de Ponta a Ponta, acesse: https://cadastro.marketingpap.com.br/marketing-de-ponta-a-ponta-inscricao * * * * * * Estamos nas principais redes sociais. Siga a gente lá: 🔗LinkedIn: https://www.linkedin.com/company/debatenocafe 📸 Instagram: https://www.instagram.com/debatenocafe 🐦Twitter: https://twitter.com/debatenocafe 🎥 Inscreva-se no YouTube: https://www.youtube.com/channel/UCryXV9gKIUUN6QbBRy1NBkg?sub_confirmation=1 Estamos também nas principais plataformas de Podcast: 🎧 Spotify: https://open.spotify.com/show/0cP82iqAN9C4Cq8xVm8nX4?si=f5e3W_rzR7mRJsjdQUvlnQ&dl_branch=1 🎧 Google Podcast: Debate no Café (google.com) O Debate no Café é apresentado por: Márcio Oliveira (https://www.linkedin.com/in/marciooliveira71/) e Thiago Pierozzi (https://www.linkedin.com/in/thiagomistropierozzi/) 🚀 Caso queira falar com o Debate no Café envie seu email direto para [email protected] Envie sugestões de assuntos e convidados, perguntas ou dúvidas. Ficaremos felizes em poder ajudá-lo!

PodParley-generated summary based on available episode metadata and transcript content.

Share this episode

Similar Episodes

#126　オーストラリアコーヒーの魅力に惹かれて　④

Feb 24, 2026 ·13m

#125　オーストラリアコーヒーの魅力に惹かれて　③

Feb 17, 2026 ·9m

#124　オーストラリアコーヒーの魅力に惹かれて　②

Feb 11, 2026 ·7m

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

#123　オーストラリアコーヒーの魅力に惹かれて　①

Feb 3, 2026 ·7m

#122　逆境に負けずワンちゃんと一緒に通えるお店を起業　④

Jan 27, 2026 ·8m

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Two Recruiters: Zero Filter Two Recruiters At Two Recruiters: Zero Filter, we're on a mission to demystify the hiring process, share insider tips, and empower you to maneuver through the professional world with confidence. With more than 30 years of combined experience navigating the intricate web of job markets, talent acquisition, and career development, we're here to spill the tea on everything career related. But wait, there’s more! We will dive into many life topics that are interesting to us as well. Get ready for a rollercoaster of insights, stories, and no-holds-barred advice!Join us for conversations that matter – where work, life, and authenticity collide in the most unexpected and rewarding ways. The Brackenfield Records Anvil Audio Productions An off-beat homage to classic radio detectives of the 1940s and '50s, The Brackenfield Records offers comforting genre fare, sitting somewhere between cosy and hard-boiled crime fiction.Whether it's dealing with unfaithful spouses, off-the-rails celebrities, crooked businesspeople, or gun-toting no-gooders, Brackenfield never falters! 繁盛店にしたいなら私の話を聞きなさい！ K-MIX KIKURA 静岡市のチーズケーキ専門店『すずとら』創業者、現在は夫婦で経営する『ITAMAE朝太郎』の女将である小川陽子が、悩める女性店舗経営者に送る応援型ポッドキャストです。美容サロン、飲食店、物販など様々な店舗を起業した経験から、今までの失敗談を含めてあなたの起業・店舗経営に役立つ魔法のエッセンスをズバッとお伝えします。番組へのメッセージやご感想は公式LINEかメルマガへお気軽にご連絡ください。公式LINE：https://kiby8fuo.autosns.app/line公式メルマガ：https://1lejend.com/stepmail/kd.php?no=IRnMelaqEvInstagram：https://www.instagram.com/yokoneko0829YouTube：https://youtube.com/@user-hx4ge5kt2g▼MC：小川陽子㈱ベルエキップ・プラス代表取締役。美容、カフェ業を経て50歳を機に洋菓子店を事業売却。店舗ビジネス20年4事業10店舗実績。売れて信頼されるロングセラービジネス法で女性店舗経営者をサポート。宅建士。

Frequently Asked Questions

How long is this episode of Debate no Café?

This episode is 59 minutes long.

When was this Debate no Café episode published?

This episode was published on April 22, 2024.

What is this episode about?

Imagine a marca como uma pessoa, com sua própria personalidade, história e valores. Agora, pense em algumas marcas que você conhece e respeita. Quanto você acha que essa marca vale? Se você pensou na #Apple, a resposta é US$ 516 bilhões, a marca...

Can I download this Debate no Café episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.