64: Building a Business From Burnout

Ever felt trapped in a job that controls your calendar, your income, and your life? That was Makenna Luban—until she said “enough” and built her business from scratch.In this episode of The Accidental CEO Podcast, Makenna shares how being denied time off for her honeymoon and to meet her nephew became the breaking point that led her to entrepreneurship. Now, she’s an in-demand email copywriter and founder of To Live With Intent, helping creative entrepreneurs grow their business through story-driven email marketing.Here’s what you’ll learn:The moment Makenna knew she had to quit—and what she did nextHow she built her business with zero background in writing (and what made her pivot from social media to copywriting)The 3 storytelling frameworks every entrepreneur should use in their email marketingWhy most email lists never convert (and how to fix that)How to grow your email list with intention, even with a small audienceMakenna’s tips for balancing business-building with motherhood—and what it means to build a business that supports your life, not the other way aroundIf you’ve ever felt stuck in a job that doesn’t value your time, creativity, or freedom—this episode is your permission slip to dream bigger and go after it with strategy.🎧 Plus: Makenna shares her best freebie for mastering weekly emails that convert. Don’t miss it!Connect with MakennaSupport the show