64 - From Epic Failure to Raising $1.2M: A Crowdfunding Crash Course | feat Jay Wong Interviewing Khierstyn Ross

Are you wondering what it takes to launch your project on Kickstarter and Indiegogo? How is it that I raised $1.2 million in the last year while training for and completing a Half Ironman? The answer may surprise you (and not at all flattering)…. Sheer terror. Terror and threat of public ridicule. As a Crowdfunding advisor, my results are public. The campaign succeeds or it fails and it is 100% on me. Same goes for your launch. When I get hired my ass is on the line. If I don’t have a successful campaign then I am not much of a Crowdfunding advisor, am I? But here’s the thing… I have learned how my brain works and how to motivate myself through the utter lows that come with entrepreneurship. If I put my neck on the line, then I get things done. If I don’t then I end up sloppy and depressed on the couch covered in Cheetos (nom nom). Do you know how to motivate yourself? If you do, then you are 95% of the way to the finish line! If you don’t, then I might suggest figuring that out as Step 1. In this episode, my great friend and business partner, Jay Wong, is interviewing ME! We dive into mental models and setting deadlines. We talk about how my very first campaign was an utter failure, raising $17k, and how we were able to turn around and raise $500k with the same product, just by changing our strategy and tactics. And we go over the most important things I have learned, like… How to give yourself a 90% chance of hitting your funding goal... How to get featured in the Kickstarter and Indiegogo Featured Campaign newsletters. And why you shouldn’t try to “game” the system. (Listed to find out what that means!) I want to show you there is no magic to what I do. It takes work. And for me, I use fear to drive me rather than block me. What is going to drive you to hit your funding goals?   Resources Mentioned Jay Wong and The Inner Changemaker Podcast