#64: From Startup to working with Under Armour, CEO Hologenix (Seth Casden)

CELLIANT®, the only bio-responsive textile using Infrared technology clinically demonstrated to increase tissue oxygen levels, improving athletic performance and recovery and promoting more restful sleep. Hologenix, LLC, is dedicated to creating, discovering and marketing products that enhance people’s lives, empowering them to take charge of their own health. CELLIANT is our flagship product. We’re extremely proud of our international regulatory status, including the FDA determination as both a medical device and general wellness product, supported by 9 positive clinical trials evaluated by the top North American life sciences research universities. CELLIANT is used by international brands, including Under Armour, Amerisleep, Bear, Revitalife, Xcel and countless others in sportswear, sleepwear, bedding and more. ... 0:00 Intro: who is Seth and the infrared technique   04.28 Fit of the shirt  07.00 Benefits of the Tshirt for a customer  11.05 Reusing the bodies energy   12.36 The beginning of the Company   16.27 Why Tshirts   19.30 Trade shows   21.00 Financing and Investments  27.05 Arguments for a neutral CEO   30.52 Handling a crisis  34.30 Sales and Marketing Strategy   39.40 Cooperation with the brand "Under Armour"  42.30 FDA approval   51.30 Expansion worldwide  52.33 Supply chain challenges  55.12 Customers awareness   56.15 Possible future usercases  01.00.04 Brand Partners    01:02:00 Outro .. Join Our Facebook Group Community here: http://bit.ly/sfe-community Listen to our SFE podcast - Impact Talks on Anchor or Spotify: https://startupfundingevent.com/podcast/ Created by https://www.lightningvideoeditors.com