EPISODE · Dec 27, 2025 · 34 MIN
#64 – From the Trenches: Grassroots Smarketing, Human-First AI & Social Selling (Stephanie Peace – Goldroot Strategies)
from The BMK Vision Podcast · host Josh Peterson
In this episode of the BMK Vision Podcast, Josh Peterson talks with Stephanie Peace, founder of Goldroot Strategies, about what it really takes to build a marketing engine that feels human in an AI-driven world. From grassroots outreach and “smarketing” alignment to data hygiene and social content, they walk through how MSPs can stop spraying and praying—and start building real relationships that convert. Guest Introduction Stephanie Peace is the founder of Goldroot Strategies, a marketing and brand strategy firm that helps MSPs and small businesses clarify their message, clean up their CRM data, and turn long-form content into daily, authentic visibility. After years of leading sales, training, and coaching in B2C environments, she shifted into the MSP space, supporting executive recruiting and then building personal brands and thought leadership for AI and managed services leaders. ⸻ 🎙 What We Cover in This Episode • Moving from canned, generic content to human, voice-driven marketing • Why grassroots outreach (donuts, door-knocking, local presence) still works • How to align sales and marketing into one “smarketing” motion • Cleaning up HubSpot/CRM data so your journeys actually work • Using webinars and podcasts as a content engine, not one-off events • Repurposing long-form video into short clips, posts, and articles • Why social media presence now feeds AI search and discoverability • Human-first AI: agentic workflows, prompt engineering, and what’s next • Choosing the right person (internal or external) to “own” your marketing • Building a purpose-centered career and legacy around people and community ⸻ 👤 Guest Links Guest LinkedIn: https://www.linkedin.com/in/%F0%9F%92%A5stephanie-peace-james%F0%9F%92%A5-b2558940 Company Website: https://goldrootstrategies.com ⸻ 🚀 Subscribe & Follow BMK Vision YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Learn More About the Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/bering-mckinley-podcast-blog
What this episode covers
In this episode of the BMK Vision Podcast, Josh Peterson talks with Stephanie Peace, founder of Goldroot Strategies, about what it really takes to build a marketing engine that feels human in an AI-driven world. From grassroots outreach and “smarketing” alignment to data hygiene and social content, they walk through how MSPs can stop spraying and praying—and start building real relationships that convert. Guest Introduction Stephanie Peace is the founder of Goldroot Strategies, a marketing and brand strategy firm that helps MSPs and small businesses clarify their message, clean up their CRM data, and turn long-form content into daily, authentic visibility. After years of leading sales, training, and coaching in B2C environments, she shifted into the MSP space, supporting executive recruiting and then building personal brands and thought leadership for AI and managed services leaders. ⸻ 🎙 What We Cover in This Episode • Moving from canned, generic content to human, voice-driven marketing • Why grassroots outreach (donuts, door-knocking, local presence) still works • How to align sales and marketing into one “smarketing” motion • Cleaning up HubSpot/CRM data so your journeys actually work • Using webinars and podcasts as a content engine, not one-off events • Repurposing long-form video into short clips, posts, and articles • Why social media presence now feeds AI search and discoverability • Human-first AI: agentic workflows, prompt engineering, and what’s next • Choosing the right person (internal or external) to “own” your marketing • Building a purpose-centered career and legacy around people and community ⸻ 👤 Guest Links Guest LinkedIn: https://www.linkedin.com/in/%F0%9F%92%A5stephanie-peace-james%F0%9F%92%A5-b2558940 Company Website: https://goldrootstrategies.com ⸻ 🚀 Subscribe & Follow BMK Vision YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Learn More About the Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/bering-mckinley-podcast-blog
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#64 – From the Trenches: Grassroots Smarketing, Human-First AI & Social Selling (Stephanie Peace – Goldroot Strategies)
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