64. Make It Personal: Build a Brand Movement With Neil Grimmer, Habit and Plum Organics

64. If your brand feels transactional instead of transformational, you'll struggle to build loyalty, drive velocity, and earn lasting retail support. Products don't build movements—missions do. In this episode, I sit down with Neil Grimmer, founder of Plum Organics and Habit, to unpack how to build a brand people rally around. From launching the baby food pouch category to pioneering personalized nutrition, Neil shares the three principles behind iconic growth: make it personal, make it a mission, and serve others first . We explore how Plum created a beachhead at Whole Foods and Babies R Us, validated nationally, and then drove ubiquity across 75% of U.S. retail. We also discuss why personalization is the future of food, and how understanding your customer at a deeper level unlocks trust, loyalty, and long-term growth. Get instant access on the show webpage: RetailSolved.com/session64