#64, Mark Reynier, founder of Waterford Whisky, Renegade Rum and former owner of Bruichladdich

Mark is one of the most interesting people you could meet in the liquor business; drawing on his and his father's experiences importing and selling fine wines in his native England, he applied the logic of terroir to spirits, starting back in 2000 when he led a consortium of investors who bought the mothballed Bruichladdich distillery.Mark and the team he assembled built Bruichladdich back into one of the most respected single malt distilleries in the world. After Remy acquired the distillery and its brands (including Botanist gin) in 2012, Mark started looking around for his next project, which became starting the hyper-transparent Waterford Whisky distillery in 2016 because "the south west of Ireland produces the best barley in the world". Never a man to sit still, he founded Renegade Rum in Grenada in 2020, re-starting sugarcane production on the island and building a state-of-the-art distillery.   This is a short (for us) episode, but Mark packs in a whole ton of information, so sit back, relax and listen to me interview a terroirist! (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...