64: Part-Time Effort = Part-Time Results, with Landon Eckles

Stories from Franchisees & Founders   In this episode, Erik and Brian are with Landon Eckles, who is the co-founder of Clean Juice®, a company that has grown to 85 locations open with a goal of reaching 100 locations by February 2020.   Clean Juice® started in 2014 as the brainchild of Kat & Landon Eckles. Kat had spent the better part of a decade making smoothies and juices at home and shot off the idea of opening a juice bar in the Charlotte area. Landon and Kat quickly jumped into the idea with 100% motivation and heart.   In this week's episode, you'll hear Landon's process of franchising from a mom-and-pop concept, to picking up regional growth, and beyond. Whether you are a young entrepreneur looking to start your concept or a veteran of the business, you're sure to get some great value from this interview.  What we talk about: How Landon went from commercial real estate to the organic juice industry Developing the concept then ventured into franchising Going through the process of developing a product up to setting up the franchise The foundation of your brand - get an attorney that specializes in franchising The mindset of being the franchisor Explaining in details to the franchisees at the beginning Advice on managing different expectations on different franchise levels One of the biggest misconceptions in franchising The willingness to get in and get your hands dirty How the management team looks like now Finding good people to join the team What the store looks and feels like The challenges faced with the products starting from one location up to 85 locations Some of the biggest learnings in starting in the food industry Certain concerns and things the CEO/franchisor focuses on Focusing on the guest experience "Marketing drives opportunity, operations drive sales" - Landon Eckles Being intentional on Kindness - next level guest experience Clean Juice's goals People that helped Landon grow   What we mention: Clean Juice Dave Mortensen Don Fox Jeff Dudan