64: Raising the bar for cut flower quality with Diane Szukovathy

On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more. Jenny and Diane dig into why professional standards matter for small-scale growers, how collaboration can elevate the cut flower industry, and ways farmers can use this book to train teams, refine their crop mix, and extend their seasons. This conversation offers a wealth of insights for flower farmers looking to grow smarter, sell better, and keep your customers coming back.Find Diane & Floral Standards online:Check Diane's Farm: Jellomoldfarm.comPurchase Diane's book, Floral Standards: swgm.coop/book  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​