#64 - Ross Drakes & Rich Mulholland | The rise of Tiny Epic Businesses

In this special episode, Ross Drakes is joined by his part-time co-host Rich Mulholland, founder of Missing Link. They discuss the seismic shift AI is causing in service businesses and why the old adage "execution is everything" no longer holds. Rich argues that we are entering the era of "Tiny Epic Businesses," where the goal isn't headcount, but revenue per human. They explore how to turn internal costs into profit centres, the power of scratching your own itch, and why entrepreneurs should be the threat to their own business models before the future threatens them.Key Takeaways:The “Tiny Epic” model: Building highly profitable, micro-niche businesses with small footprints is the future.Ideas are the new capital: Execution has been commoditised by AI; unique ideas now hold the real value.Revenue per human (RPH): The new flex isn't the size of your team, but how much revenue you generate per person.Scratch your own itch: The best software businesses start by solving a specific problem within your own company.Be the threat: Don't defend a dying business model; create the tool that makes your old model obsolete.This episode is a reminder that in a world of commoditised execution, the most dangerous risk is having a single source of income.