64. Selling Without the Hard Sell

What does it take to build trust in high-stakes, high-complexity sales? In this episode, Lisa Gudding, President of Strategic Growth at Ipsos, joins Harry Kendlbacher to explore what it means to sell without the hard sell — and why empathy, curiosity, and strategic insight are more important than ever. They talk about the shift from service mindset to growth mindset, how to hire for human connection, and the power of showing up as a trusted partner instead of a pitch machine. Whether you're in consulting, research, or enterprise sales, this conversation will resonate.