64 - The Expert Blind Spot: Why Self-Employed Women Undervalue Their Knowledge (And How to Stop) episode artwork

EPISODE · Jun 1, 2026 · 13 MIN

64 - The Expert Blind Spot: Why Self-Employed Women Undervalue Their Knowledge (And How to Stop)

from pepp talks with sue richards · host Sue Richards

The thing you nearly didn't say because it felt too obvious? That might be the most valuable thing you know.In this episode, I explore the expert blind spot - what happens when you've been living inside your knowledge so long you can no longer see its value. The closer you are to your own expertise, the harder it is to believe it's worth sharing. This episode is here to change that.In this episode:What the expert blind spot is and why expertise makes it worse, not betterWhy the "obvious" stuff is often the most transformative thing you can shareWhat the blind spot does to your content, your marketing, and your pricingThe difference between trying to impress and trying to meet someone where they areA practical invitation to share the thing you nearly talked yourself out ofThis episode is for you if: You're a knowledgeable, experienced woman running a service-based business who often second-guesses the value of what you know - and finds it hard to talk about your work with the confidence it deserves.Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticketClick HERE to book a no-obligation chat with meBook a FREE Action Filter call with me (limited availability):Click here for more info and to book your callJoin my mailing list to get podcast episodes straight to your inbox each week - click here to sign upEmail me at [email protected] with me:On Instagram https://instagram.com/suerichards.coachingOn LinkedIn: https://www.linkedin.com/in/suerichardscoachingWatch on YouTube here (only available for episodes 49 onwards) 

The thing you nearly didn't say because it felt too obvious? That might be the most valuable thing you know. In this episode, I explore the expert blind spot - what happens when you've been living inside your knowledge so long you can no longer see its value. The closer you are to your own expertise, the harder it is to believe it's worth sharing. This episode is here to change that. In this episode: What the expert blind spot is and why expertise makes it worse, not betterWhy the "obvious" s...

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64 - The Expert Blind Spot: Why Self-Employed Women Undervalue Their Knowledge (And How to Stop)

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This episode was published on June 1, 2026.

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The thing you nearly didn't say because it felt too obvious? That might be the most valuable thing you know.In this episode, I explore the expert blind spot - what happens when you've been living inside your knowledge so long you can no longer see...

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