64: Why a good craftsperson isn't always a good manager with designer turned strategist Izzi Hays

We’ve masqueraded as a bellboy and snuck into the G-Suite to catch freak in the (Google) Sheets and designer turned creative strategist, Izzi Hays, this week. An awfully loud introvert, Izzi Rascal is bonkers for a tricky problem and is currently breaking industry moulds and bolstering their strategy chops at MultiAdaptor.They chinwag to us on their accidental shift from design to strategy, empathy, bullsh*t job titles, why a good craftsperson isn’t always a good manager, research in the wild, what living in 10 countries has taught them, building diverse teams, pancakes, what they’d be doing in a world without brands and tonnes more./////You can follow Izzi on Twitter Check out MultiAdaptor Here’s One Sandbox Make your life easier with Raindrop and Notion With the subtlety of a bulldozer, we manage to plug our episodes with: Zoe Scaman, Doug Melville, Nick Ellis, Andrew Willshire and Sarah Benson. So go forth and gorge on those too.Izzi’s book recommendations are: The Art of Innovation by Tom Kelley  Real Life by Brandon Taylor   Speculative Everything: Design, Fiction, and Social Dreaming by Anthony Dunne and Fiona Raby  /////