642: What are the new rules of marketing? A chat with David Meerman Scott

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing. To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show." We discuss: Why do we need new rules? What are they? How can companies use them to thrive?Where do companies struggle? And more... Join us and grab a copy of his book here: https://amzn.to/3TGitE7