645: The power of INTENTIONAL and MEASURABLE marketing (rather than hope!) w/ Alejandro Aguilar

In today's episode, host Brian Lofrumento sits down with special guest Alejandro Aguilar, founder of RestoStrategy and an expert in marketing for the restaurant industry. Alejandro brings a wealth of experience and knowledge to the table, with almost 30 years in the industry and a passion for helping restaurants thrive. Together, they delve into the world of entrepreneurship and discuss the importance of intentional and ROI-driven marketing strategies. Get ready to discover the secrets behind effective marketing in the restaurant industry and how it can make all the difference in your business' success. So grab your headphones, tune in, and let's jump right into the insightful conversation with Alejandro Aguilar.ABOUT ALEJANDROAt only 44 years old, Alejandro Aguilar has been working for nearly 30 years. However, nothing has impacted his career more than his time at McDonald's where he started working in a single location and went up to manage financial planning for over 200 stores in 4 countries.Despite having switched industries that range from logistics to telecommunications and non-profits, Alejandro has always had restaurants in a special place in his heart.In 2008 he became part-owner of a Sushi Bar in Caracas-Venezuela, that doubled down as a Discoteque at night. This experience, full of unbelievable stories, showed him the reality of being an owner without the resources of a giant corporation and where every penny matters.In 2016 he was selected to become a Checker's franchisee in Miami.So, it's fair to say Alejandro knows how restaurants work. With his financial background, and operational experience combined with the marketing and technology knowledge built over the years, Alejandro is a power force for the restaurant industry and he's determined to change it forever with RestoStrategy.LINKS & RESOURCESVisit Alejandro’s websiteCheck out Alejandro’s book on AmazonFind Alejandro on LinkedIn