645: What do your best clients or customers have in common?

In this quick tip episode, Fiona shares a simple annual exercise that can transform your marketing, messaging and decision-making. By identifying the common traits of the people you most love working with, you'll gain valuable insights into who your business is really built for You'll learn: How to identify the qualities your best clients or customers share. Why those patterns can help you refine your messaging and attract more of the right people. A practical audit to ensure your marketing reflects who you genuinely want to work with. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.