646: Copywriting the HUMAN way for MORE than 1% conversions w/ Jenni McKinnon

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews guest Jenni McKinnon, the founder and CEO of WP Pros(e). Jenny shares her insights on writing for the web, the importance of empathy in sales and marketing, and the power of adopting a conversational tone with customers. They discuss the mindset shift needed to write copy from the customer's perspective, as well as the technical aspects of web development and writing. Together, they emphasize the importance of authenticity and human connection in business. Tune in to gain actionable advice and discover new approaches to growing your business.ABOUT JENNIFor over 20 years, Jenni McKinnon has been in a whirlwind of writing as a technical copywriter, digital marketer, and web developer. She brings her passion, personality, precision, and panache for words to her work as the founder and CEO of WP Pros(e), a technical copywriting and digital marketing company for web technology. When she’s out of the office, she’s passionately contributing to the open-source WordPress project, and she’s also the Marketing Lead and Media Partners Liaison for BigOrangeHeart.org, a charity that supports the mental wellness of remote and distributed workers.LINKS & RESOURCESVisit WP Pros(e)’s WebsiteFind Jenni on LinkedIn