648 | Where the Great People Are (And How to Get Them to Say Yes)

Struggling to hire the right people? The best talent isn’t job-hunting—they’re listening for the right mission.In this episode, we break down a smarter, culture-first approach to hiring that attracts high performers before you even post a role.Timestamps:00:01:26 – Great People Aren’t Looking—They’re ListeningTop-tier talent is drawn to mission, not job boards. Here’s how to make them lean in.00:08:46 – Your Culture Is Your First InterviewCandidates audit you before you ever meet. Make sure your culture speaks clearly.00:15:16 – Job Descriptions Must Inspire, Not IntimidateReplace task lists with vision. Inspire ownership and growth.00:20:07 – The Right People Say Yes to the Right VisionMoney isn’t the magnet—meaning is. Learn how to communicate your “why.”00:23:24 – DISC = The Culture Fit FilterUse DISC to hire for alignment, not just skill. Culture fit starts here.00:28:38 – Action ItemsPractical steps you can take this week to upgrade your hiring process.00:31:19 – Additional ResourcesSign up for the Smart Hiring Framework at chrislocurto.com/hiringframework00:32:11 – ConclusionWhen your mission is clear, the right people will find you.