$65,000 Gone. One 10-Minute Video Could Have Stopped It

I lost $65,000 in a single crypto transaction. I still don't know exactlywhere it went. This is the conversation I wish I'd had two years earlier.Ryan Horst got into crypto in 2017, watched the 2022 collapse take 95% of his company's monthly revenue, and rebuilt from there. Today he's co-founder and CEO of Altcoin Pro, one of the largest crypto education companies in the country and one of the few crypto businesses growing during a bear market instead of shrinking with it.But this episode isn't really about crypto. It's about what it costs to learn things the slow way. Ryan breaks down how he chose every job he ever took based on the skills it would teach him rather than the money it paid. I tell the story of the mentor I handed $300,000 to and the eight-year-old girl who made the decision for me. And Ryan gives a straight answer to the question I've been stuck on for two years: how do you sell a $500,000 job to a client who's never spent that much on anything?If you've ever thought "I'll figure this out myself" — this one's for you.CHAPTERS00:00 — $65,000, gone01:20 — Ryan's start: pre-med, then everything else06:00 — The Instagram post that changed a stranger's life09:00 — Why the education system was built this way12:00 — Michael drops out of college over one exam14:30 — What Chick-fil-A teaches you about operations at scale17:30 — Losing 95% of revenue in the 2022 crash22:00 — "Focus only on what you can control"25:00 — Choosing jobs for skills instead of salary30:00 — Knowledge comes before money33:00 — Michael's blind spot: great at the trade, bad at sales36:00 — How do you sell a $500,000 job?39:00 — Find out where your buyer already is42:00 — Building a lead qualification filter44:00 — Beating the "you're too expensive" objection48:00 — Why the business almost didn't survive54:00 — Growing while the market falls56:00 — The $65,000 lesson58:00 — The knowledge gap nobody tells you about1:00:00 — One 10-minute video that could have saved a fortune1:06:00 — "So do it." — the $300,000 mentor1:09:00 — The eight-year-old who closed the deal1:13:00 — Why Michael gave back a $700,000 client1:17:00 — The ego trap that stalls most founders1:20:00 — When your team's wins start feeling like your own1:24:00 — Rebuilding the comp plan1:28:00 — "Making money while you hang out with your friends"1:30:00 — Altcoin Pro Summit + where to find RyanFIND RYANAltcoin Pro — altcoinpro.comAltcoin Pro Summit, Oct 2–4, Fontainebleau Miami Beach — altcoinpro.com/summitInstagram — @ryanhorst_YouTube — Bull RunnersNothing in this episode is financial, investment, tax, or legal advice.Cryptocurrency involves substantial risk of loss. Do your own research.