65. DIY vs. Professional Branding: Can You Tell the Difference? with Carolina Ibarra-

How complete is your businesses' brand kit? In this episode, we're takign a drive through brand land with our expert guest, Carolina. We'll review the fundamentals of branding (spoiler alert, you're liking missing some of these!), why it's crucial for your business, and how to create a brand kit that truly represents you. We'll explore the key components of a brand kit, from color schemes and fonts to your brand voice and secondary logos. Carolina shares invaluable insights on the importance of consistency and accessibility in your branding, and why a well-defined style guide is fundamental and a total game-changer for your marketing. Whether you're DIY-ing your brand or working with a designer, this episode is packed with tips to help you create a clear, legible, and memorable brand identity. Plus, we've got some great resources and book recommendations to further your branding journey. Episodes References The Futur https://www.youtube.com/@thefutur The Company of One Book Logo Lingo Free Resoruces The Colour Palette Tester The Colour Palette Builder Connect with Carolina www.IMCarolina.com https://www.instagram.com/i.m.carolina/ https://www.facebook.com/imcarolina.creative Come say hi! ⁠⁠@brittanymillersocials⁠⁠⁠ on IG ⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠ Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany 00:00 Intro 4:35 What is branding? 6:05 Why branding is so important 9:00 The contents of a designer's brand kit 12:15 Identifying your brand voice 13:00 Tips for choosing colour and fonts 20:45 Secondary logo placements 25:50 Essential logo filetypes 32:30 Can you tell when a logo is DIY? 36:40 How long does it take to make a brand kit 44:30 Importance of a style guide 48:30 Book recommendation 55:00 Wrap up

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This episode was published on July 23, 2024.

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