65. Eoin Byrne - How HeySister is Redefining Female Pain Relief

“Not every business works... but every one teaches you something.”We’re kicking off 2026 with a full-circle moment: my first-ever client in Perth, Eoin Byrne, joins me on the mic to share 20+ years of real-world business lessons... from beach cafés to biotech.We talk about:🍦 How an ice cream truck evolved into a beachside café🌯 The hard (and painful) lessons from a failed Mexican food franchise🤝 Spotting business opportunities in everyday interactions🚪 Why exiting a business isn’t always the fairy tale it’s sold as🔥 How Hey Sister! is shaking up the women’s health space with pain relief innovationThis one is raw, honest, and full of insights from a guy who’s built, failed, grown, exited... and is still building.