65. From Brain to Bottle: The A-Z of Creating a Fragrance (w/ Fragrance Agent Bart Schmidt)

Fragrance Agent Bart Schmidt is in the Perfume Room today! Don’t know what a fragrance agent is? You’ll learn in this episode! Bart breaks down every aspect of the process of creating a fragrance from ideation to getting the bottle into consumers' hands — a great listen if you’ve ever been curious about how to launch your own fragrance! Bart also shares what his the trends he thinks are here to stay and what’s to come, who the next Le Labos of the industry will be, and why indie brands continue to break the mold when it comes to fragrance. FRAGS MENTIONED: Penhaligon's Juniper Sling, Diptyque Do Son EDT, Tom Ford Black Orchid, YSL Opium, Le Labo Rose 31, Giorgio Beverly Hills Giorgio, 4711, Melanie Martinez Cry Baby, Le Labo Santal 33, MFK Baccarat Rouge 540, Hayley Kiyoko Hue, Armani Acqua Di Gio, Bleu de Chanel, Coco Madamoiselle, Roblé Clique, Chanel Antaess, Halston Z14, Aramis Devin, leVerden Bamboo Salt Body Lotion 20% OFF andreamaack.com: code 'perfumeroom20' FOLLOW BART: @agentfragrance FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)