65. Hot Seat: How to design a membership busy people will stick with

What happens when your audience needs your content, but still doesn’t engage with it?In this special hot seat episode, I am joined by Retention Lab member Scotti Weintraub, founder of Reframe Parenting, to workshop a real business challenge:“How do you keep overwhelmed, time-poor members engaged in a low-cost membership?”Together, we unpack how to design a membership experience that feels like a support system, not another obligation, and how to create engagement without adding more pressure.What we cover:Why great content doesn’t guarantee engagementThe importance of removing guilt and pressure from your experienceHow to design a membership people actually useThe power of asynchronous support (and why live calls aren’t enough)How to create quick wins that build momentumWhy engagement (not content) is what drives retentionConnect with Scotti Weintraub:Website: https://www.reframeparenting.com/Quiz: https://www.reframeparenting.com/quiz-golden-girlsInstragram: https://www.instagram.com/reframeparenting/Threads: https://www.threads.com/@reframeparentingView the episode transcript here.Where to from here?Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.