65. How to Equip Your Executive Team to Champion Your Deal

Getting a meeting with a client’s executive team is tough — but getting your own executives ready to deliver the right message? That’s the real challenge. In this episode of B2B Sales Trends, Samantha Snetselaar, VP of Strategic Sales at Qualtrics, joins us to unpack what it takes to equip your executive team to champion your deal. From mapping relationships to setting clear action plans, this conversation is a playbook for turning internal alignment into external impact. Whether you're navigating a complex deal cycle or prepping for a big executive meeting, you’ll learn how to: - Build credibility with your internal stakeholders - Prepare executives to show up with the right message - Keep senior leaders engaged from first meeting to close - Turn your execs into true partners in long-cycle deals Don’t just secure the meeting — make it count.