65 - Is Culture Just a Buzzword or a Business Strategy? with Trisha Daho

Is your firm losing its people because your culture is more talk than action? In this episode of Business Beyond Borders, host Laurence Whittam welcomes Trisha Daho—a former Big Four partner and now a fractional Chief People Officer—to unpack what it really means to build and sustain a high-performing culture inside today’s CPA firms.   They explore how culture must be intentional and measurable, not just aspirational, especially in a profession shaped by: •  How culture must be designed and measured—not assumed •  The leadership gaps that are exposed in hybrid environments •  Why firms must intertwine people strategy with business strategy •  Practical ways to hold partners and leaders accountable to values •  The need to treat offshore teams as part of the firm, not extensions   Tune in now to Business Beyond Borders with Laurence Whittam and start leading with purpose!   #BusinessBeyondBorders #FirmCulture #LeadershipDevelopment #PeopleStrategy #CPAFirmGrowth