65. It's Cool to Care: Building Cultures Where Training Actually Sticks with Jonny Holsten

Most training events are forgettable by Monday. In this episode, sales trainer and author Jonny Holsten breaks down why training fails, and what leaders actually have to do to make it stick.In this episode:Why culture determines if training works (not the content itself)The real cause of the 90% gap between leaders who say they coach and reps who feel coachedHow to roll out a new framework without triggering team resistanceWhy almost every performance problem traces back to the leaderThe two convictions from Jonny's book that will change how you think about your workConnect with Jonny: bridgeselling.comGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Sales Training and Culture04:30 The Importance of Training and Culture07:18 Building a Culture of Learning10:13 The Role of Coaching in Sales13:04 Leadership Responsibility in Team Performance18:50 Creating a Safe Learning Environment22:25 The Power of Frameworks in Leadership25:45 Building Trust and Safety in Teams27:49 Lessons from Early Experiences29:53 Key Takeaways for Leadership and Sales