#65 Jessica Scott-Reid - Is Veganism Really Declining? The Culture War on Plant-Based Eating

Is veganism really “dead”, or is that just the headline? In this episode, I’m joined by Jessica Scott-Reid to unpack the recent wave of media stories claiming that veganism is over. We explore what those articles often miss, how plant-based diets are frequently conflated with veganism, and why cultural narratives around meat consumption are shifting in surprising ways. Jessica Scott-Reid is a journalist and animal advocate. She writes for media across Canada, including The Toronto Star, Winnipeg Free Press, Corporate Knights Magazine and others. She is also the culture and disinformation correspondent for Sentient Media. In our conversation, we discuss: The media framing of veganism as a “failed trend” The difference between veganism and plant-based diets The rise of meat-fluencers and cultural messaging around meat, politics, and nutrition Industry-funded efforts to discredit plant-based eating How plant-based meat alternatives are labeled “ultra-processed” and what that framing leaves out The growing role of disinformation in food media This is a thoughtful, nuanced conversation about media, perception, public health, and how narratives are shaped in real time. If you’ve been confused by the headlines, this episode will bring clarity. Learn more about Jessica on her Facebook @writerfortheanimalsjessica and Instagram @jesslsr, and learn about Sentient Media at sentientmedia.org and on Instagram @sentient_media. ____________________________________________________________________ 🥗 Need help with your plant-based nutrition? Book a private consultation at synergynutrition.ca for personalized guidance to meet your nutrient needs and feel your best. 👉 If you’re ready to take the next step in your own nutrition journey, book a free 15-minute discovery call with me to learn more about private nutrition consultations. If you’re looking for 100% vegan supplements, check out my online supplement store , everything is carefully curated, ships anywhere in Canada, and is always 10% off for everyone, all the time.  Check out the Vegan Boss apparel line to spread the vegan message wherever you go — everything is on the website and @veganbossapparel on Instagram. 🎧 Subscribe, share, and leave a review if this episode resonated with you. 📩 Questions or feedback? DM me anytime @vegan_boss!