65 | Loan Officers! How You Win More Realtor Referrals AND…How You Lose Them! with Jayce Coziar

What actually makes an agent trust you enough to send you business over and over again?For the first time ever, I brought a real estate agent onto the show—and not just any agent. Jayce Coziar is someone I’ve watched, respected, and finally sat down with to understand how she’s built a 95% referral-based business.This episode is different. You’re getting a real look at how I build relationships in real time—how I ask questions, find connection points, and uncover what actually drives someone. But more importantly, you’re hearing directly from an agent about what matters most to them.If you’ve ever wondered what agents actually want from you, how to stand out, and how to turn conversations into consistent referrals—this is your blueprint.Key Insights:Kindness separates you in a transactional industry.Agents value communication more than anything else.Referrals come from connection, not performance.Understanding people is your greatest sales skill.The right relationships eliminate the need for constant prospecting.Are you ready to make it rain? Let’s do this!Guest links:Website:https://tahoejaycerealestate.com/LinkedIn:https://www.linkedin.com/in/jayce-coziar-42858557/Instagram:https://www.instagram.com/tahoejaycerealestate/If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/