65. Marketing for People Who Hate Marketing: A Fresh Take on Word-of-Mouth Referral with Judy Murdoch

If social media feels overwhelming and traditional marketing strategies aren’t working for you, you’re going to love this conversation! In this episode, I sit down with Judy Murdoch, a Marketing Root Work Coach, to dive into word of mouth marketing, one of the most effective and overlooked ways to get consistent, high quality clients for your service based business.Judy breaks down the psychology of referrals, why people love recommending businesses, and how you can make it easy and natural for your clients and network to send dream clients your way. If you’re a VA, OBM, or service provider tired of constantly posting on social media and chasing leads, this episode will change how you approach marketing forever.Key Points Covered:✨ Why word-of-mouth marketing is more powerful than social media✨ How to ask for referrals without feeling awkward✨ Why creating safety makes clients more likely to recommend you✨ The key to positioning yourself so people want to refer you✨ How to set up a simple referral system that actually worksConnect with Judy:SubstackInstagramFacebookSend us Fan MailGo to theordinarybusiness.com to learn more.Your income shouldn't be capped by your capacity.BOOK A FREE OFFER STRATEGY SESSIONFree 45-min call. We’ll identify the 2–3 shifts that would give you more room to grow without simply adding more client hours.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 6-month 1:1 offer design coaching program for VAs, OBMs, and DFY service pros who want more revenue, not more hours. Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists