#65 Marketing Live Events | Building Backstage Event Marketing | BAM BizTalk Podcast

In episode #65 of BAM BizTalk, host Angel Garcia sits down with Ginny Van Doren-Truong, founder of Backstage Event Marketing, to dive into the dynamic world of live event marketing.Ginny shares how her passion for the arts and entertainment industry turned into a thriving business helping venues, nonprofits, and communities bring audiences back to live experiences.From teaching others how to market live events, to fostering community through initiatives like First Friday ODTX, this conversation is packed with insights for entrepreneurs, creatives, and anyone working in events.Whether you're looking to sell more tickets, market smarter, or turn passion into impact — this is the episode for you.Topics Covered:00:00 Intro01:00 Ginny’s journey to Midland and Wagner Noel experience06:00 Founding Backstage Event Marketing12:00 Odessa’s Texas Music Friendly designation18:00 Marketing live events vs. other industries25:00 Building a creative brand with intention35:00 Why teaching & sharing resources matters42:00 How to stay focused and avoid shiny object syndrome48:00 Building community through First Friday ODTX55:00 How to connect with Backstage Event Marketing and access resourcesGuest:Ginny Van Doren-Truong – Founder, Backstage Event Marketing #BAMBizTalk #BackstageEventMarketing #GinnyVanDoranTruong #LiveEventMarketing #OdessaTX #FirstFridayODTX #TexasMusicFriendly #EntrepreneurshipPodcast #EventMarketingTips #CreativeEntrepreneur #PurposeDrivenBusiness #SupportLocalTX #SmallBusinessMarketing