#65 Marketing Live Events | Building Backstage Event Marketing | BAM BizTalk Podcast

In episode #65 of BAM BizTalk, host Angel Garcia sits down with Ginny Van Doren-Truong, founder of Backstage Event Marketing, to dive into the dynamic world of live event marketing. Ginny shares how her passion for the arts and entertainment industry turned into a thriving business helping venues, nonprofits, and communities bring audiences back to live experiences. From teaching others how to market live events, to fostering community through initiatives like First Friday ODTX, this conversation is packed with insights for entrepreneurs, creatives, and anyone working in events. Whether you're looking to sell more tickets, market smarter, or turn passion into impact — this is the episode for you. Topics Covered: 00:00 Intro 01:00 Ginny’s journey to Midland and Wagner Noel experience 06:00 Founding Backstage Event Marketing 12:00 Odessa’s Texas Music Friendly designation 18:00 Marketing live events vs. other industries 25:00 Building a creative brand with intention 35:00 Why teaching & sharing resources matters 42:00 How to stay focused and avoid shiny object syndrome 48:00 Building community through First Friday ODTX 55:00 How to connect with Backstage Event Marketing and access resources Guest: Ginny Van Doren-Truong – Founder, Backstage Event Marketing #BAMBizTalk #BackstageEventMarketing #GinnyVanDoranTruong #LiveEventMarketing #OdessaTX #FirstFridayODTX #TexasMusicFriendly #EntrepreneurshipPodcast #EventMarketingTips #CreativeEntrepreneur #PurposeDrivenBusiness #SupportLocalTX #SmallBusinessMarketing