65 - Seva Ustinov: Trusting the Machine: Building Confidence in AI-Driven Marketing Decisions

In this episode of AI & Data Driven Leadership, your host Dean Guida interviews Seva Ustinov, CEO of Plurio AI.Seva shares his journey from running a marketing agency to building Plurio AI, an AI-driven platform that automates performance marketing for large advertisers. They discuss the challenges of campaign optimization, data integration, and building trust in AI agents. Seva explains how Plurio AI streamlines repetitive marketing tasks, enabling leaner teams and faster creative testing. The conversation also covers data privacy, the evolving role of marketers, and the importance of workflow automation in staying competitive in digital marketing.Check out Seva's work HERE.Connect with Seva on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.