65 - Stop Deciding What Your Clients Can Afford: The Hidden Pricing Habit Keeping Self-Employed Women Undercharging

Still undercharging - but no one's actually asked you to? You might be making pricing decisions that aren't yours to make.In this episode, I talk about one of the most quietly damaging habits she sees in self-employed women: deciding what clients can afford before they've said a single word. It feels like kindness. But it's removing a choice that was never yours to make - and it's keeping you stuck.I unpack the three layers underneath this pattern - from the empathy that starts it, to the self-protection that sustains it, to the deeper belief that sits right at the root. I also reference my episode on the Expert Blind Spot (episode 64), exploring how our inability to see the true value of what we know is often directly connected to our reluctance to charge for it.This is a warm but honest episode for any woman who suspects she's been standing in her own way when it comes to pricing - and is ready to look at why.In this episode:What "deciding what your clients can afford" actually looks like in practiceThe three layers underneath this pattern - and which one is the hardest to look atWhy this habit feels like generosity but functions as self-protectionThe connection between undervaluing your knowledge and undercharging for your servicesWhat changes when you let your clients make their own financial decisionsThis episode is for you if: You're a self-employed woman in a service-based business who knows, deep down, that you're not charging what your work is worth - but haven't quite been able to pin down why.Join me for FREE, live Clarity and Calm Journaling Circles (online every Tuesday at 8pm UK time) - click here to get your ticketClick HERE to book a no-obligation chat with meBook a FREE Action Filter call with me (limited availability):Click here for more info and to book your callJoin my mailing list to get podcast episodes straight to your inbox each week - click here to sign upEmail me at [email protected] with me:On Instagram https://instagram.com/suerichards.coachingOn LinkedIn: https://www.linkedin.com/in/suerichardscoachingWatch on YouTube here (only available for episodes 49 onwards)