EPISODE · Feb 5, 2025 · 24 MIN
65- The Biggest Differences In How I Marketed When I Sold High Ticket & Now That I Sell Low Ticket
from Revolutionary CEO · host Latesha Lynch
There’s a common belief that selling high-ticket services requires a massive marketing effort—daily content, endless emails, live events. But from my own experience, that’s just not true. In this episode, I’m sharing what actually worked to sell my high-ticket services without burning out, why momentum mattered more than frequency, and how shifting to a low-ticket offer was like the Uno reverse card of literally all the marketing advice I just gave a moment ago, but you'll see why in the episode!If you’re a high ticket service provider (coaches & consultants this always includes you) whose been trying to follow marketing strategies designed for high-volume, low-ticket businesses, this episode will give you the perspective shift and permission you need to stop doing that today.What You’ll Learn in This Episode:-The real reason high-ticket service providers don’t need to post content frequently to hit their sales goals-How I booked out my VIP days and mentorship program with minimal content and without a launch-The role momentum plays in both high and low-ticket marketing-Why the strategy that worked for high-ticket didn’t translate to low-ticket salesQuote from the Episode:"There wasn’t a big enough difference for me to kill myself to post more content seeing that I actually made the $200K when I was doing a lot less."Resources & Next Steps:Get your ticket for the Lead Overflow Challenge Subscribe to my Substack Follow me on Instagram & YouTubeIf this episode resonated with you, leave a review and share it with a fellow service provider who needs to hear this perspective shift. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com
What this episode covers
There’s a common belief that selling high-ticket services requires a massive marketing effort—daily content, endless emails, live events. But from my own experience, that’s just not true. In this episode, I’m sharing what actually worked to sell my high-ticket services without burning out, why momentum mattered more than frequency, and how shifting to a low-ticket offer was like the Uno reverse card of literally all the marketing advice I just gave a moment ago, but you'll see why in the episode!If you’re a high ticket service provider (coaches & consultants this always includes you) whose been trying to follow marketing strategies designed for high-volume, low-ticket businesses, this episode will give you the perspective shift and permission you need to stop doing that today.What You’ll Learn in This Episode:-The real reason high-ticket service providers don’t need to post content frequently to hit their sales goals-How I booked out my VIP days and mentorship program with minimal content and without a launch-The role momentum plays in both high and low-ticket marketing-Why the strategy that worked for high-ticket didn’t translate to low-ticket salesQuote from the Episode:"There wasn’t a big enough difference for me to kill myself to post more content seeing that I actually made the $200K when I was doing a lot less."Resources & Next Steps:Get your ticket for the Lead Overflow Challenge Subscribe to my Substack Follow me on Instagram & YouTubeIf this episode resonated with you, leave a review and share it with a fellow service provider who needs to hear this perspective shift. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com
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65- The Biggest Differences In How I Marketed When I Sold High Ticket & Now That I Sell Low Ticket
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