#65 The Power of Never Giving Up: Building a Startup That Lasts

PROMO CODE: rectifiedpodcast In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir. Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha. Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business. Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.00:00 Introduction and Guest Welcome00:22 What is Happy Gut?01:09 The Difference Between Water Kefir and Other Fermented Products02:59 Lisa's Journey to Founding Happy Gut05:01 Starting and Growing the Business07:05 Challenges and Perseverance08:59 Marketing and Social Media Strategies14:43 Customer Engagement and Success Stories24:08 Navigating Economic Challenges27:20 New Ventures and Future Plans29:09 Conclusion and FarewellHappy Gut’s Website: https://happygutpro.com/Happy Gut on Instagram: https://www.instagram.com/happygutproFind me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY