65: Tyler Crawford & AJ VanderWoude rap their way to better client connections [podcast]

When Tyler Crawford and AJ VanderWoude started at BMSS a few years ago, little did they know they'd be creating original rap videos – the latest being CPA's on Fleek. What started out as a fun way to learn about upcoming audits has now turned into an amazing way to create strong relationships with their clients. In this episode, we talk about how their firm, BMSS, works to find the person behind the accountant. They encourage each individual to explore those talents and then use them to better their career, which in turn benefits the firm. Wouldn't it be great if everyone operated with this mentality?