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#65 Was hat Sponsoring was Werbung nicht hat?

EPISODE · Apr 26, 2020 · 26 MIN

#65 Was hat Sponsoring was Werbung nicht hat?

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

In Deutschland fließen pro Jahr fließen 6 Mrd Euro ins Sponsoring - mit steigender Tendenz. Von daher stellt sich die Frage: Was hat Sponsoring was Werbung nicht hat? Hören Sie in der aktuellen Folge des Maschinenraum-Podcasts, wo die Stärken, Chancen und auch Risiken des Sponsoring liegen. Das Thema gibt es auch zum Nachlesen auf dem Blog 'DenkBar'. Folge direkt herunterladen

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#65 Was hat Sponsoring was Werbung nicht hat?

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