65. Women in Evaluation | How Doaa Abou Hussein Built a Pro-Palestine, Impact-Driven Consulting Firm

In this episode, Maria sits down with Doaa Abou Hussein, co-founder of Kindred Purpose Consultants, to explore what it truly means to build a business around your values. Doaa shares her journey from evaluation professional to entrepreneur, including the pivotal moment in Palestinian refugee camps in Lebanon that solidified her mission, why she made the bold decision to brand her company as openly pro-Palestine, and how emotional intelligence and compassion are not soft skills but essential tools for ethical, human-centered evaluation. From working with marginalized communities and newcomer women experiencing gender-based violence, to nurturing a growing team through collective trauma, this conversation is a masterclass in courageous leadership, decolonial practice, and the power of betting on yourself. www.mariamontenegro.ca | www.linkedin.com/in/mariamontenegro