#65 | Your face is your most under-used authority asset

When someone discovers your brand for the very first time, whose face do they actually see?In this episode I break down why the founder's face is the most under-used authority asset a premium brand owns. From Bernard Arnault to Brunello Cucinelli, the leaders who step into the light build a kind of trust that no logo can manufacture, and trust is exactly what lets you charge more at the very top of the market.Your face is an asset sitting on your balance sheet. Start spending it!CocoSpark is a 360 agency that turns companies into iconic luxury brands. Link in bio: www.cocospark.com