651: Building a Brand that Connects, Juliet Wright, Branding Expert, Author, and Keynote Speaker

Juliet Wright is a branding expert, author, keynote speaker, and parallel entrepreneur who helps authors, speakers, coaches, and entrepreneurs connect the dots in their brand ecosystems. A small-town girl born and raised in Nebraska, Juliet has traveled the world to work with clients one-on-one, helping them clarify their vision, align their messaging, and build brands that ignite their audiences. As the author of Red Thread and Coming In Hot, Juliet brings a unique perspective to storytelling and strategy, empowering her clients to bring big ideas to life. With an entrepreneur husband and four teenagers, there's never a dull moment in her world! In this episode, Cindra and Juliet discuss:  The most important thing you need to know about building a brand  How mindset and branding are related  The difference between branding, advertising, and marketing What people get wrong about branding Her 7 steps of the Red Thread Process HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE CONNECT WITH JULIET WRIGHT  REQUEST A FREE MENTAL BREAKTHROUGH CALL WITH DR. CINDRA AND/OR HER TEAM TO LEARN MORE ABOUT THE MENTALLY STRONG INSTITUTE Love the show? Rate and review the show for Cindra to mention you on the next episode.