651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

Today with Rachael Bozsik: Welcome to A Well-Designed Business®. Rachael is an international keynote speaker and thought leadership coach helping female entrepreneurs in the lifestyle space build personal brands. She joins LuAnn to share a practical plan for positioning your brand, honing your activities, and attracting your ideal client. Pick it apart: [17:05] Rachael tell about how she started her first business from her dorm room   [26:55] Rachael shares exactly how her client process works   [28:26] Rachael explains why press is so important to building trust   [37:42] LuAnn and Rachael chat about the strategy Rachael would use for a sample client   [50:48] Rachael shares about how she typically works with seasoned designers   [52:14] Rachael talks about what it takes for a client to execute her strategy   [55:47] Rachael shares how she stays connected and pitches herself LuAnn and Rachael Bozsik’s Ah-Ha moments: “To be paid for your work, you need to have the credibility.” - Rachael Bozsik   “If we can surround you with stamps of approval, it becomes easier for your ideal client to say yes.” - Rachael Bozsik   “If you want your ideal opportunities, you have to pitch yourself for them.” - Rachael Bozsik More About Rachael Bozsik: Rachael Bozsik is an international keynote speaker and Thought Leadership Coach for female entrepreneurs within the creative field. It is Rachael's mission to empower entrepreneurial women to position themselves as world-class thought leaders and public figures in their niche via the press, paid speaking, and partnerships. Think - a feature in Arch Digest, mic at High Point Market, and Partnership with Loloi. Rachael's clients include award-winning interior designers, HGTV personalities, and internationally recognized creatives.   Rachael has been applauded for her work in numerous international publications as a top-tier expert in elite brand positioning in 40 national outlets including Forbes, Glamour, Business Insider etc.. Through her work as a professional speaker, she has empowered close to 100,000+ women on stages including Harvard Business School, Design Influencers Conference, (ASID) American Society of Interior Designers NYC, IIDA, Cornell, Bermuda's SBA, SPANX HQ just to name a few. She has also had the opportunity to partner with incredible brands including Oprah's Leadership Academy, Loreal, Sephora, Kendra Scott etc. Connect with Rachael Bozsik: Website  Instagram  LinkedIn   What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: Mydoma Studio is one of those companies you just know you can trust. They built their business around making you look good to your client. From client and vendor communications to mood board and package creation to getting your invoices paid, Mydoma studio is the best place for you to easily manage your projects efficiently and professionally. Go to Mydoma studio.com/awelldesignedbusiness today.