651: The AI Marketing Revolution: How CMOs Can Ride the Wave

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: How to maximize AI use to drive performance. What risks come with AI and how do you manage them? What does responsible and effective AI integration look like? How can CMOs get their teams ready for an AI future (and present? Join us and read the report here: https://lnkd.in/gnzbgNG4