651. The Art of Sustainable Fundraising + Building Resilient Nonprofits - Christina Martin Kenny

Meet Christina Martin Kenny 🤝, founder of Guava Tree Strategies. In this episode, Christina shines a light on sustainable fundraising and why keeping passionate staff is so important in nonprofits. She shares her inspiring journey into social impact, blending personal stories with her professional experience.Christina busts common fundraising myths like the pressure to bring in money instantly and instead champions building genuine, lasting relationships with donors. She also opens up about fundraiser burnout and the weight of unrealistic expectations, reminding us to honor the people behind the work ✨Tune in for a heartfelt reminder that philanthropy is about people and the love we pour into our causes. Episode Highlights: Christina's Journey into Social Impact (02:29)Understanding Sustainable Fundraising (09:14)Tactical Steps for Fundraising Success (18:46)The Importance of Retention in Fundraising (18:46)Supporting Fundraisers for Long-Term Success (28:14)Avoiding Burnout During Year-End Fundraising (38:16)Misconceptions About Fundraising Goals (40:20)Christina’s One Good Thing (42:22)Episode Shownotes: www.wearforgood.com/episode/651Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter