654: How to build a brand identity - a chat with Rob Meyerson

from The Business Storytelling Podcast · host Trappe Digital LLC

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: The 6th edition! Congrats. What's new? What is a brand identify? How to start building it? Where does this fall in the priorities of what companies have to do? Join us. Grab a copy of the book here: https://amzn.to/4bVjCOW

Episode metadata supplied by the publisher feed · Published Mar 12, 2024

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654: How to build a brand identity - a chat with Rob Meyerson

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